Perfume
Estimated value as of 2026 · YouGov survey data showing 57% of American perfume users spent under $50 on their last purchase, with 31% spending under $25 and 26% spending $25-$49
A fragrant liquid applied to the skin for personal scent, typically available in various concentrations and price points.
Fun fact Marketing and packaging account for 80-90% of a perfume's retail price, meaning most of what you pay goes to branding rather than the actual fragrance.
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